
Goat team pictured left to right: Co-Founders
Arron Shepherd, Nilam Atodaria and Harry Hugo
GroupM and Amazon Ads are collaborating on new ad formats designed for creator-led shoppable content.
The collaboration gives
GroupM clients the ability to amplify creator content within the Amazon DSP and in Amazon-sponsored brand placements via custom formats.
The effort was developed by The Goat Agency, the
influencer marketing specialist acquired by WPP earlier this year.
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Key features of the new formats include:
Samantha Bukowski, global head of commerce, GroupM Nexus, stated:
“The development of this new capability is an important step we’re taking to better connect the creativity and engagement of creator marketing with the scale and sophistication of GroupM
Nexus’s commerce capabilities.”
Amy Armstrong, director global customer development Amazon Ads, added: “We are excited to see how GroupM leverages this new ability to
deliver creator content directly in the shopping experience and the benefit it will have for our mutual customers.”