Organic, now in its 30th year, is the surviving brand and will be overseen by Kristen Houston Hitch as president. Read the whole story
Abbey Klaassen replaces Paulo Fogaca as US CEO Dentsu Creative. Fogaca was in the post for less than a year, having joined from Gut. Read the whole story
Ogilvy debuted its first creative work for the Irish whiskey since winning the account in July. Read the whole story
Though based in the U.K., both Khatouli and Adams will work with global and local clients and collaborate with teams in the U.S. Read the whole story
The campaign, created with agency Przm, is also designed to "reengage" with older consumers who are likely more familiar with the 28-year-old brand. Read the whole story
The new "Agency" category will help brands looking to run creative and optimize campaigns on the platform find local agencies recognized for their TikTok … Read the whole story
COMMENTARYFewer consumers are shopping only online, but will also do some buying in-store, Attest reports. Read the whole story
That's according to marketing talent platform WorkReduce which surveyed 1,000 industry employees in October. Read the whole story
Together, they bring more than 40 years of combined expertise in digital marketing, media and analytics. Read the whole story
