The 70-year-old fast-food franchise has partnered with the media agency to engage new customers and highlight its commitment to communities. Read the whole story
Musk offered blunt remarks to advertisers pulling media schedules off X/Twitter, in response to a post he had written. Speaking to Andrew Ross Sorkin … Read the whole story
An ad agency in New Zealand, concerned about men's mental health, found a novel way to address the issue. Read the whole story
Kantar predictions for the coming year include a growing edge for challenger brands and new metrics for measuring consumer attention and emotion. Read the whole story
Many B2B professionals are not yet using AI to a great extent on their jobs, Ascend2 reports. Read the whole story
The collectibles will first be sold in bookstores, then move to big box stores and grocery chains. Read the whole story
Mastercard AI tech searches for answers as changes happen faster than many would expect, like it or not. Read the whole story
Accenture Song has been Plusnet's lead agency of record since 2010. Read the whole story