by Joe Mandese
Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experience secular disruptions including the full deprecation of cookies, generative AI, and made-for-advertising … Read the whole story
by Fern Siegel
The campaign highlight's the brand's distinctions, as well as its ongoing work with ex-gang members through Project Alcatraz. Read the whole story
by Fern Siegel
The latest campaign promotes bundling home and auto insurance as a savings for consumers. Read the whole story
by Colin Kirkland
Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business arm. Initially launching in the UK, WhatsApp Business users will be able to … Read the whole story
by Steve McClellan
Beer brand Kona Big Wave is out with a new film that highlights mayhem that can occur in crowded surfing waters, with a message … Read the whole story
by Steve McClellan
The project is part of American Family's broader brand platform, "Dream Fearlessly." This year's recipient developed a sustainable, master-planned community in southwest Florida. Read the whole story
by Karlene Lukovitz
Astonished shoppers encounter an apparently live, doll-size Guillermo in the toy aisle. Read the whole story
by Joe Mandese
Mara Greenwald was named SVP-commerce media and Katie Kelly SVP-commerce experience at the Horizon commerce media unit. Read the whole story
COMMENTARY
by Paul Williams, Op-Ed Contributor
The ability to build unique and self-contained media placements that integrate seamlessly with personalized messaging, creative, and payment infrastructure will become as ubiquitous as … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A recent study from GroupM says it expects average TV/video ad hours seen by U.S. audiences to decline 17% by 2028 -- pegged to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Agencies refuse to be left behind in the AI frenzy. Many expect the AI-driven savings to more than double YoY, increasing by 134% in … Read the whole story
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by Richard Whitman, Columnist
Sean Reardon has been named CEO Media Practice for the region, and tasked with leading Carat, iProspect and Dentsu X. He was previously Global … Read the whole story