The selection follows a review that began last summer. The company previously worked with Publicis Groupe's Saatchi & Saatchi. Read the whole story

Delia Marshall is first woman to hold this position in the agency's 60-year history. Read the whole story

Led by Coltrane Curtis and Lisa Chu, the agency, specializes in cultural relevance, experiential, multi-cultural marketing, and influencer integration and will become part the … Read the whole story

Cam Murchison formed Attivo in 2020 after serving in a number of senior roles at agencies in New Zealand, Australia and the Asia Pacific … Read the whole story

"We estimate Snap will generate $234 million from 'My AI' sponsored links in 2024," New Street Research analysts note in a report published today, … Read the whole story

The study, sponsored by TikTok, also found skippable mobile video ads require one quarter of the view time of forced view ads on mobile … Read the whole story

The work, which kicks off today, personalizes the experience by putting a chef's face to every meal. Read the whole story

As 130,000 people and 4,000 brands roll into Las Vegas, expect plenty of chatter about AI, automotive, health and security. Read the whole story

It's a journey where the rubber meets the road, where the talk on ballroom stages materializes into tangible, awe-inspiring experiences. It's where you can … Read the whole story

OpenAI announced the app store at its first annual developer conference and said it would open late November. The plans changed, likely due to … Read the whole story

If you're still struggling to understand the benefits of Web3 branding, watch this video explaining Visa's new engagement platform. You'll thank me later. Read the whole story

Created by M&C Saatchi, the work aims to inspire people of all ages to transform their lives via technical skills. Read the whole story