Stagwell has
acquired Team Epiphany a consumer marketing agency specializing in cultural relevance, experiential, multi-cultural marketing, and influencer integration.
Team Epiphany is led by
Founder and Managing Partner Coltrane Curtis and Managing Partner Lisa Chu, who oversee a team of 100 across their New York headquarters, and Los
Angeles and Miami offices.
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Exact terms were disclosed, but Stagwell submitted an SEC filing that indicates that some compensation will consist of Stagwell shares
including $5 million worth at closing and as much as $8.5 million more tied to performance benchmarks over three years.
The agency has work with clients like American Express, HBO Max, Heineken and
Lego.
The Amex work included the AMEX "100 for 100" Program (which invested $2.5 million into Black female entrepreneurs) and multiple
collaborative activations and content initiatives with celebrity entrepreneurs such as Elaine Welteroth and Issa Rae.
Team Epiphany has been HBO's partner for multicultural programming
for more than a decade, executing over 80 marketing programs across series for "Ballers" and "Insecure." The agency’s work on "Insecure" resulted in in-show integrations as well as a
strategic partnership with Issa Rae's Hoorae Media, announced last year.
Team Epiphany joins Stagwell's Constellation network, further widening its bench of world-class culture-shaping agencies, which include 72andSunny, Instrument, and The Harris Poll, among others.
"People tend to see Team
Epiphany and want to compartmentalize its offerings into 'multi-cultural' or 'experiential,' but when I met the team, it became clear to me that their deep appreciation and mastery of culture is an
essential ingredient for contemporary brands focused on forward-looking growth," said Justin Lewis, chair, Constellation.