Mad Blog
by Barbara Lippert, Columnist
Only days before actor Jeremy Allen White collected his second Golden Globe for "The Bear," his Calvin Klein underwear ads broke the internet. Read the whole story
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by Fern Siegel
The SWAT team is helping to strengthen a brand's connection with consumers, especially Gen Z. Read the whole story
by Steve McClellan
The partners say they are also prioritizing automated optimization technology with the goal of offering brands metrics assessing both reach and revenue. Read the whole story
by Richard Whitman, Columnist
Ad testing firm System1 asserts the answer is yes, based on its research on the last four years of Super Bowl commercials. Read the whole story
by Laurie Sullivan
Seventeen features in Google Assistant are being discontinued as many employees on the team lose their jobs. An email sent to employees described it … Read the whole story
by Karlene Lukovitz
Two new ads are 14th and 15th in "A Mountain of Entertainment" campaign for the streamer. Read the whole story
by Joe Mandese
"Reed Smith remains the ANA's counsel and I am now counsel to the ANA Board, assisting it in its role overseeing the operations of … Read the whole story
COMMENTARY
by Karlene Lukovitz
Breaks of two minutes or less, consistent ad lengths within pods boost performance, and creative repetition tolerance may be higher than previously assumed, finds … Read the whole story
by Fern Siegel
The Manhattan activation is a continuation of Seed's anti-marketing approach. Read the whole story
by Fern Siegel
She will work with the agency's clients and prospects Above+Beyond and Yonder Media, its media planning and buying division. Read the whole story