Seed Health, a company focused on microbiome science and
probiotics, launched its first billboard in Times Square.
The company conceived the Earth ad in-house. It also sourced the work via Seed Health's @earth channel and
community, part of the brand's environmental activism.
Seed sees the out-of-home midtown Manhattan activation as a continuation of its anti-marketing approach. Rather than promote specific
products, it celebrates natural beauty.
Between New Year’s Eve when the ad went live and Jan. 10, the total approximate impressions are 10.5 million.
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