Mad Blog
"When you take it, your whole world will change!" Gifford says about products that have been taken to task by the FDA. Read the whole story
Boasberg said his position allows him to take a "deeper focus on data and analytical innovation," helping clients achieve success. Read the whole story
The new spot rebrands Ibotta's cash-back feature as "free money." Created by TDA Boulder, real shoppers are offered rolls of cash in a supermarket, … Read the whole story
Havas has been integrating consumer experience capabilities into a global network since 2020 and has now hired David Schulman to oversee the operation as … Read the whole story
The agency also elevated James Appleby to UK managing director and has named Ryan Garner to the new role of chief activation officer for … Read the whole story
BrightEdge data shows the impact of Google's Search Generative Experience supported by generative AI. Read the whole story
The Lions, which will be held June 17-21 in Cannes, France, also announced that its awards are now open for submission through April 11. Read the whole story
The effort is being driven by the Institute of Practitioners of Advertising, currently led by Josh Krichefski, who is also GroupM's CEO EMEA and … Read the whole story
COMMENTARYRobin Porter has a fascination with politics - one reason why LoopMe hired her to run the company's newly formed political ad division. She's … Read the whole story
- COMMENTARY
Wxpect to see a potential impact on addressable audience sizes over time, and continued challenges with media attribution. Read the whole story
A 15-second teaser spot hints at what's to come with Jenner and her brood. Read the whole story
