Mad Blog
by Barbara Lippert, Columnist
Dove intros its Body Confident Sport Program by showing a girl's uneasy mirror checkout -- before she jumps confidently into the pool. Read the whole story
by Fern Siegel
The ads seek to position S-RM as the smarter alternative to bigger consulting rivals. Read the whole story
by Steve McClellan
In her Creative Advisor role, IPG said Credle will work with creative leaders across the holding company. She will retain her role as Chair … Read the whole story
by Fern Siegel
Body image adversely affects young girls. Dove is encouraging them to retain a resilient spirit. Read the whole story
by Steve McClellan
The appointment follows a competitive review by the telecom giant, which spent $2.3 billion on advertising in 2022, according to its latest annual report. … Read the whole story
by Fern Siegel
Dr. Umstick (get it?) has a singular prescription for a sick airline passenger: a sundae cone. Read the whole story
by Richard Whitman, Columnist
A System1 analysis shows the key to success with celebrity Super Bowl ads is to feature multiple stars doing what they're known for, like … Read the whole story
by Danielle Oster
The Coca-Cola brand's regional spot follows the launch of its new zero sugar offering, as well as BodyArmor's expansion into Canada. Read the whole story
by Les Luchter
Mamoa joins T-Mobile ad regulars Zach Braff and Donald Faison singing and dancing to the song "Flashdance." Read the whole story

COMMENTARY
by Joe Mandese
If that sounds like what Omnicom's Sparks & Honey has been doing with Q, just remember that the ad industry sometimes is called the … Read the whole story

COMMENTARY
by Tanya Gazdik, Staff Writer
BMW's 60-second star-studded spot features actor Christopher Walken along with actress Ashley Park and Super Bowl LVIII halftime performer Usher. Read the whole story