Mad Blog
by Barbara Lippert, Columnist
Gary Pilnick bombs by following the chant of the company's spokes-tiger: "When I say cereal, you say dinner!" Read the whole story
by Fern Siegel
Debuting regionally during the Super Bowl, the campaign highlights the personal care IFBI agents provide. Read the whole story
by Steve McClellan
The campaign will include a nationwide public awareness and education campaign aimed at reducing firearm deaths, injuries and the broader negative impact of gun … Read the whole story
by Richard Whitman, Columnist
By mid-year Stagwell CEO Mark Penn said he expects "the flood gates will open" on tech ad-marketing spending as the sector transitions from a … Read the whole story
by Tanya Gazdik
With new products like the 2024 Buick Envision and 2025 Buick Enclave launching this year, Buick will have an entirely refreshed portfolio. Read the whole story
by Sarah Mahoney
Provocative new work focuses on protecting women from constantly feeling uncomfortable. Read the whole story
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by Laurie Sullivan
Lexus wanted to ensure ads appeared alongside appropriate content, especially in an election year dominated by contentious and sensitive topics, but managing brand safety … Read the whole story
by Wendy Davis
"The Times's suggestion that the contrived attacks of its hired gun show that the Fourth Estate is somehow imperiled by this technology is pure … Read the whole story
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by Fern Siegel
Her expertise includes experiential, cause marketing and sponsorship activations. Read the whole story
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by Fern Siegel
The agency had previously handled the account in 2019. Read the whole story