Mad Blog
by Barbara Lippert, Columnist
O is for Oprah -- and, according to those dopey commercials ("Oh,Oh, Oh, it's magic") also for Ozempic. Read the whole story
by Steve McClellan
The holding company has created a new operating system - already in market but being formally announced today - called IPG Engine that redefines … Read the whole story
by Fern Siegel
The network's "It's So On" brand campaign is promoting the upcoming National Women's Soccer League season, debuting March 16. Read the whole story
by Richard Whitman, Columnist
Hanson Dodge positions itself as the shop that helps "good people and brands make the next great leap." Leap-related themes grounded the celebration, like … Read the whole story
by Ray Schultz
"The Intercept," "Raw Media" and "Alternet Media" all challenge Open AI in court. Read the whole story
by Robert Williams
Brands can help side workers make smart money moves to maximize their hard work. Read the whole story
by Wayne Friedman
The research revealed that "effective" CPMs for addressable campaigns are more efficient than linear eCPMs when it comes to "light" consuming linear TV viewing … Read the whole story
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by Fern Siegel
The agency will handle brand strategy and is expected to launch a new campaign mid-year. Read the whole story
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by Fern Siegel
The agency will be responsible for developing a growth-oriented creative strategy, with first work debuting this summer. Read the whole story