• by Fern Siegel , February 29, 2024

Cacique Foods, a top brand of authentic Mexican food in the U.S., has named Minneapolis-based Periscope, a Quad company, its creative agency of record.

Periscope will collaborate with Cacique’s media, shopper marketing, public relations and social-media agencies on various brand strategy, beginning with a new campaign launch in mid-2024.

“As we embark on the next 50 years of creating authentic Hispanic food products, we are proud to welcome Periscope to our family as an agency partner that aligns with our core values and rapidly scaling business,” said Tirso Iglesias, COO, Cacique Foods. “We’re excited to have Periscope’s strategic thinking, boundary-pushing creative and deep consumer insights in our corner for our next chapter of growth.”

Cacique produces Hispanic cheeses, creams, chorizos and salsas in the U.S.