Four Roses Bourbon is launching its
latest campaign “Meet Me With Four Roses” with a first: Manhattan Week in Kentucky, which runs from March 30-April 5.
Manhattan Week features local bar partnerships serving the
Unmistakable Manhattan, a new cocktail made with Four Roses Single Barrel, a premium Kentucky straight bourbon known for its high rye content and spicy flavors, and Carpano Antica Formula sweet
vermouth. The campaign also includes a sweepstakes trip, featuring a grand prize trip for four to
Manhattan.
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The creative was developed through a collaboration between the Four Roses internal marketing team and TwinOaks, a shopper-influencer agency. It's the
first work under Gallo's ownership.
The campaign continues throughout the year, tied to cultural or seasonal events, supported by paid social, programmatic, streaming audio and experiential
activations. At present, it is live across paid social channels.
“Four Roses has long been a steady, trusted presence in the super premium bourbon category, and with 'Meet Me With Four
Roses,' we’re stepping forward to connect with the bourbon community on a more engaging scale,” said Tracy Thornsberry, brand director of Four Roses. “The campaign allows us to
create meaningful moments that resonate throughout the year, while staying true to our core values of heritage and tradition.”
Founding in 1888 by Paul Jones Jr., the brand’s story
began with a romance. A Southern belle signaled the return of his affections by wearing four red roses.
Today, the brand has distilling and warehousing operations in Lawrenceburg and Cox's
Creek, Kentucky, and is available in all 50 states. Four Roses was named World's Best Single Barrel at the 2024 World Whiskies Awards.