Last week Omnicom left Cannes with a total of 160 Lions. This week it collected an arguably more lucrative prize: the global media account for German athletic footwear and apparel giant adidas, sources confirm.  

Omnicom Media Group agency PHD will lead the account.  

Adidas’s annual media expenditures are estimated at $560 million by agency research firm COMvergence. 

For the last eight years, adidas has worked with WPP agencies. Mediacom won the account in 2018 after a global consolidation review.  

WPP and Publicis are said to have pitched for the adidas business. 

Neither adidas nor Omnicom representatives returned queries seeking comment before this posting.