Pizza oven brand Ooni appointed Croud
as its global media agency of record. The assignment signals a change from handling media in-house to appointing Croud to execute media strategy, planning, activation, measurement and analytics.
The win followed a competitive review.
The remit spans Ooni’s highest-priority markets, including North America, the U.K., France, Germany and the broader European region. A key
goal is moving Ooni beyond pure performance marketing to a full-funnel strategy powered by Croud's Return on Intelligence framework. Work is already underway.
“The Croud team stood out
with all the right attributes — people, chemistry, attitude, and a disciplined pitch,” said Randi Wakefield, SVP of global marketing.
The win follows a series of recent new
business successes for Croud, including ITV and Global, ChapStick and Formula E. Its grown in the last few years, thanks to various acquisitions: Born Social, Croud Luxe (formerly Verb Brands),
marketing agency Vert, data agency Impakt Advisors and Metageni, a marketing-attribution company.
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Kris Tait, newly appointed chief business officer at Croud, added: “Being selected as
Ooni’s global agency partner demonstrates the strength of our integrated global model. We are ready to accelerate Ooni’s growth across markets.”
In 2012, Ooni launched
the world’s first portable pizza oven.
The agency's U.S. brand work includes Nespresso, Chime and General Electric.