Uncommon Creative Studio has expanded its
integrated options in the U.S by naming Kris Gibbons its first U.S. president of customer experience.
Before his appointment, Gibbons led Verizons consumer business at Ogilvy. At R/GA, he led
Samsung Global, developing the operating model and brand platform that positioned the account as a lifestyle brand.
Earlier, at VSA Partners, he spent a decade leading IBM’s global
transformation – from Smarter Planet to a cloud, AI and Quantum–building brand across 170 markets.
“At Uncommon, we see experience as a critical expression of the brand
itself,” said Jonathan Goodman, founding CX partner. “Kris brings a rare combination of creative, business and operational thinking. He will play a critical role in shaping the next stage
of our U.S. offering.”
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Recent Uncommon CX work includes revamping British Airways’ loyalty program into The British Airways Club; delivering a World Cup campaign for YouTube in the
U.S .and supporting brands such as British Telecom, SXSW London and Zendesk.
“Experience is where the brand becomes true,” said Kris Gibbons. “The best experiences have
soul because they are rooted in a real creative idea.”
Uncommon is a global creative studio based in New York, London and Stockholm.