The "Life Well Planned" platform focuses on the more meaningful things people do with their money. Read the whole story

MoPOP highlights contemporary popular culture. Iris wants to ensure the museum maintains relevance in culture. Read the whole story

Underpinning the creative is research that finds that nearly two-thirds of Americans report feeling a lack of belonging in at least one area of … Read the whole story

Among other flubs, KPMG let the agency improperly inflate its revenue by 1,200,000 GBP. The Council also found that M & C Saatchi retained … Read the whole story

WeAre8 offers video advertising on an opt-in basis and pays viewers a small fee for each ad they watch. Assembly has already placed campaigns … Read the whole story

Paid social campaign delivered 192% more impressions and a 2x higher CTR than originally estimated -- largely due to optimization. Read the whole story

Although Google plans to eliminate third-party cookies by the end of 2024 and fully implement its targeting cookie alternative Privacy Sandbox, the industry is … Read the whole story

"Early 2024 pacing data shows that brands continue to increase their budgets, as more consumers are shopping at brick-and-mortar stores, driving more miles in … Read the whole story