Mad Blog
by Barbara Lippert, Columnist
In her second Nurtec ODT commercial, the singer focuses her camera on other migraine patients. Read the whole story
by Steve McClellan
The combined company will have a team of nearly 400 across 10 U.S. offices with both B2C and B2B industry expertise. Read the whole story
by Steve McClellan
TIH will assume responsibility for general media services for the group. Terms of the deal were not disclosed. Read the whole story
by Fern Siegel
Southern's remit is to widen the company's capabilities. Read the whole story
by Fern Siegel
Minneapolis-based Periscope won the business after a competitive review. Its remit is to handle the next phase of the brand's growth. Read the whole story
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by Richard Whitman, Columnist
At its upcoming annual meeting in May Publicis Groupe will ask shareholders to pass a resolution to do away with its two-tiered board set-up … Read the whole story
by Tanya Gazdik
The automaker is launching global executions under the "Start Your Impossible" banner from Saatchi & Saatchi (Los Angeles and Dallas) and Dentsu (Tokyo). Read the whole story
by Joe Mandese
The effort includes new custom algos developed by its Kinesso unit, as well as an expansion of an ongoing relationship between its Magna unit … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
A premium partner should be able to provide log data that shows exactly where your ads ran, at least within a specific and predetermined … Read the whole story
by Fern Siegel
Bakery's OOH and print work notes how the trend replaces previous incarnations. Read the whole story
by Steve McClellan
New York-based Independent creative agency Something Different announced the appointment of Corinne Lowry as Chief Client Officer, a new role at the agency. … Read the whole story
by Fern Siegel
The AOR appointment expands a 10-plus-year relationship between the companies. Read the whole story