Mad Blog
by Barbara Lippert, Columnist
Look who's talking: newest spots feature barbecue guests in conversations with franks flapping their buns. Read the whole story
by Joe Mandese
"The year has started at a faster pace than previously anticipated, and we predict spend to maintain momentum in the second half of the … Read the whole story
by Fern Siegel
Curiosity's first major integrated campaign for Stop & Shop is slated for 2025. Read the whole story
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by Fern Siegel
"Dramatically Clean" ups U.S. visibility of the popular multipurpose cleaner from Latin America. Read the whole story
by Steve McClellan
Under the revised arrangement, all the holding company's major units - Havas Media Network, Havas Creative Network and Havas Health Network agencies - have … Read the whole story
by Fern Siegel
His remit is to attract the next wave of innovative partnerships. Read the whole story
by Steve McClellan
Sarah Green is tasked with spearheading the 15-year-old firm's expansion efforts including shaping the company's sales strategy, leading new business prospecting and developing go-to-market … Read the whole story
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by Will Ashton
By combining granular sector knowledge with AI expertise, agencies can deliver hyper-customized campaigns and technology solutions Read the whole story

COMMENTARY
by Joe Mandese
Agency holdcos continue to tout how AI is creating a new Golden Age for the ad industry, but anecdotal evidence is mounting that it … Read the whole story