Green, based in New York, has previously served at Bloomberg Media, The Economist, and BBC Worldwide.
Green is tasked with spearheading the 15-year-old firm’s expansion efforts including shaping the company's sales strategy, leading new business prospecting and developing go-to-market tactics.
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Among other capabilities, ID Comms provides media audits, agency searches and media investment consultation.
“Sarah's expertise will be invaluable as we continue to expand the business and serve more brands in North America, Europe and beyond,” said Tom Denford, CEO and co-founder ID Comms.