Mad Blog
by Barbara Lippert, Columnist
Those expensive, '80s-era wide-shouldered suits could not be more off-brand for what became Jobs' marketing vision of "radical simplicity." Read the whole story
by Steve McClellan
Among other tasks WPP Open for B2B will help marketers accurately identify and engage buying groups-a process that the firms say has been less … Read the whole story
by Fern Siegel
"Joan is one of the few creative agencies left that doesn't hold back any punches," said newly hired Mohamed Diaa. Read the whole story
by Fern Siegel
In the ad, the Minions enjoy a barbecue - with explosive results. Read the whole story
by Fern Siegel
Dwayne "The Rock" Johnson ("Jumanji," "Black Adam") co-founded Teremana Tequila, injecting positive energy in every shot. Read the whole story
by Steve McClellan
RBA, founded in 2016 has worked for brands like Golden Chick, Transwestern, Dickey's Barbeque Pit and Purdue University to name a few. Read the whole story
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by Richard Whitman, Columnist
According to reports the holding company has talked to several prospective buyers, including Tata Consulting Services, about the agency, which IPG has owned since … Read the whole story
by Wendy Davis
The American Privacy Rights Act "would mandate an extreme anti-consumer, anti-advertising, and anti-data privacy regime," prominent ad organizations are telling Congress. Read the whole story
by Robert Williams
Meta Platforms and Google would be the biggest beneficiaries of a potential ban of the Chinese-owned social video app. Read the whole story
by Tanya Gazdik
Volkswagen top executive Pablo Di Si talks about how he bought a Jetta for his sons to use. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Nearly half of people who have used AI in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say … Read the whole story
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by Fern Siegel
Luquire created the "Yes, Columbus" campaign to highlight the city's go-to options. Read the whole story
by Fern Siegel
Group Fit connects fitness enthusiasts with trainers for personalized workouts. Read the whole story