Mad Blog
by Barbara Lippert, Columnist
Blueland, an eco-conscious home products brand, has partnered with drag queen and environmental activist Pattie Gonia for the "Pointless Plastics" campaign. Read the whole story
by Fern Siegel
The rocker is the voice of the brand's spots, which celebrate Detroit. Read the whole story
by Steve McClellan
A 25-year industry veteran, Rosti most recently served as chief digital officer at Publicis Health Media, where he led a team of over 250. Read the whole story
by Richard Whitman, Columnist
TCS has 20 offices and nearly 50,000 employees in the U.S. and Canada. In June it opened an innovation lab in Cincinnati, which it … Read the whole story
COMMENTARY
by Jenifer Willig, Op-Ed Contributor
As marketers we are uniquely set up to motivate the public. We have the expertise. Creativity and communication as a discipline for action is … Read the whole story
by Fern Siegel
The brand launched a new product line to stand out in a cluttered field. Read the whole story
by Steve McClellan
She has several APAC leadership roles including heading up global agency partnerships for Meta and serving as APAC CEO for both Wunderman Thompson and … Read the whole story
by Steve McClellan
Kentucky’s Sullivan University is out with a new campaign "The School of Doing" , its first major initiative with agency Doe-Anderson. Highlighting Sullivan … Read the whole story
by Fern Siegel
The cars are made in China, but marketed globally. Read the whole story