• by Fern Siegel , July 3, 2024

Skincare brand Eucerin launched a new product line to re-energize its brand in a cluttered field.

Eucerin tapped Tux Creative House, a full-service creative agency based in Los Angeles and Montreal, to reposition its products for sun, face and body.

Tux's work centers on Eucerin’s science and dermatological longevity, transforming research into a real experience. The agency calls it “sensorial science.” The ads illustrate the benefits of using various products.

The cross-platform campaign runs on CTV, social (Instagram, TkTok, Facebook), social static placements and POS in-store.

“We coined our approach sensorial science, which is all about focusing on the sensorial side of what the science provides — hydration, suppleness, softness. This puts the customer at the center of the experience, a type of what’s-in-it-for-me that many brands miss by exclusively speaking to their science and efficacy, but omitting the human side of the equation,” Alice Ware, Tux creative director, told Agency Daily.

The agency aim to reach a younger demographic, especially women 25-34, via digital and traditional platforms throughout 2024.

Eucerin has also partnering with actress-singer Mandy Moore to kick off the "'Expect More with Eucerin" campaign. Moore is featured in short videos done by the Mbooth agency that demonstrates the pluses of a daily skin-care routine.

It also launched askincare routine finder on its site, promoted by key influencers.