The platform is powered by the holding company's Omni operating system. The firm said the LLMs housed within Omni are a result of partnerships … Read the whole story

It isn't clear how Omnicom's new ArtBotAI differs from other generative AI art creation tools, but if you look at its recently published sizzle … Read the whole story

Dentsu said it was part of a $30 million Series B investment round for Skyflow that was led by Khosla Ventures. Read the whole story

That's based on a new miles-driven-by-car metric the agency is using to illustrate the power of carbon-reduction ad tech it used in a campaign … Read the whole story

BBDO's creative runs on various social and video channels. Read the whole story

Creative agency Quality Meats produced two spots that show the athletes in Rome and France. Read the whole story

With an average sports sponsorship deal size of $1.11 million, Los Angeles is ahead of major markets such as New York, Toronto and Chicago. Read the whole story

Average daily spend on TikTok dropped 2% month-over-month in April, Sensor Tower data shows, which could signal a bigger industry shift as brands pull … Read the whole story

Didit Executive Chairman Kevin Lee called Angie Hicks' return to the spotlight a "boomerang" effect - when a founder comes back to get more … Read the whole story

Dodge's "Inner Child Intervention" from GSD&M was a clear winner in "likeability" for the quarter, per iSpot.tv. Read the whole story

The Team USA sponsor's campaign includes spots running on NBCU digital and TV channels, as well as OOH ads and a social media campaign. Read the whole story

The agency's first work will be an ad in Super Bowl 2025. Read the whole story