Dentsu  has made an investment in Palo Alto, CA-based Skyflow Inc., a developer of data privacy vaults to help marketers and other firms protect personally identifiable information. 

Dentsu said it was part of a $30 million Series B investment round for Skyflow that was led by Khosla Ventures. Dentsu made the investment (the amount was not disclosed) through one of its venture capital funds.  

Skyflow, founded in 2019 supports nearly a billion records of user data for global customers.  

Dentsu’s investment comes amid heightened concern about privacy and how companies handle consumer data and regulatory responses to those efforts.  

“We see an urgent need for companies to make privacy a core part of their technology stack as LLMs [large language models] and AI hurtle forward, ingesting more and more personal data,” said Anshu Sharma, co-founder and CEO of Skyflow.  

Sharma asserted that Skyflow, “is the only solution that allows companies to build privacy by design into their technological infrastructure without overhauling anything.”