AI Personas Offer New Possibilities, But Risk Falling Short Without Human Rigor: Ipsos
- by Robert Williams , July 3, 2025
As generative AI tools flood the market promising rapid persona creation from simple prompts, global research firm Ipsos is urging brands to proceed with caution, warning that AI-driven personas risk becoming superficial unless grounded in robust research and strategic intent.
Personas, or archetypal profiles representing customer groups, have long been …
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