As generative AI tools flood the market promising rapid persona creation from simple prompts, global research firm Ipsos is urging brands to proceed with caution, warning that AI-driven personas risk becoming superficial unless grounded in robust research and strategic intent.
Personas, or archetypal profiles representing customer groups, have long been …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.