The digital marketing agency will have Crissi Cupak lead martech solutions and drive Alli, the agency's automation platform. Read the whole story

The campaign marks the first big push since new management at the company. Read the whole story

The WPP media investment unit described it as a "joint solution" giving it exclusive access to commerce insights, data, media management and retail operations … Read the whole story

Demonstrating that Google AI Overviews drives traffic to websites, the surge in back-to-school signals boost citations for all types of education-related websites. For example, … Read the whole story

Without decent footwear and clothes, students often skip school. Read the whole story

One of Olympic marketing's biggest fans weighs in on what went right, wrong and sideways during the Paris Games. Read the whole story

AtData and Yotpo have formed a strategic integration to help joint customers improve email deliverability and engagement. Read the whole story

The U.S. JIC has certified iSpot as an advertising currency, making it the first recommended for transacting ad buys based on personified demographic-based audience … Read the whole story