Mad Blog
by Barbara Lippert, Columnist
New commercial resurrects Alanis Morissette's song "Ironic," featuring her as narrator, with a dozen visual references to the original music video. Read the whole story
by Steve McClellan
Previously Ruhanen was global CEO of TBWA, now part of the new group along with BBDO, DDB, Goodby Silverstein & Partners, GSD&M, Merkley & … Read the whole story
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by Fern Siegel
The social strategy hopes to kick-start a conversation around the language that separates Olympic athletes from Paralympians. Read the whole story
by Steve McClellan
Rick Watrall, a decade-long veteran of Horizon Media, has been appointed to the new role of chief data and analytics officer at Goodway Group. Read the whole story
by Fern Siegel
Created by Highdive, the new work is the brand's biggest campaign push in three years. Read the whole story
by Steve McClellan
She is tasked with developing strategies that "marry the best of commerce operations, media, and creativity" for clients, according to the agency. Read the whole story
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by Richard Whitman, Columnist
According to Madison & Wall's Brian Wieser, the previous model was outdated with today's clients preferring "lower prices for services and the enhanced capabilities … Read the whole story
by Joe Mandese
On average, Democrats have booked $27.6 million per week in presidential spending between Labor Day and Election Day, compared to $10.1 million for Republicans. Read the whole story
by Joe Mandese
The assignment, which follows a competitive review, represents an expansion of a pre-existing relationship between Reckitt Nutrition and iProspect, which has handled its media … Read the whole story
COMMENTARY
by Joshua Alvernia
Asking questions like "What data do you have that gives you a unique competitive advantage in connecting to my audience?" is crucial. Read the whole story