"Gladiator II," the NFL season, Pepsi Zero Sugar and Megan Thee Stallion join together in hopes of achieving hot interprofitability. Read the whole story
NCA Co-Founder James Murphy (and previously a founder of Adam&Eve) has been named CEO Ogilvy Group UK. Read the whole story
In April the company purchased the planning and buying software designed to automate the traditional out-of-home planning and buying process by tracking ad inventory … Read the whole story
ReThink co-oped signature tropes of social platforms to reach a desired demo. Read the whole story
Leo Burnett's new spots capitalize on the famous linemen's ability to become beefcake for soup. Read the whole story
MWG won the business following a competitive pitch run by AAR. It is tasked with developing a creative platform that will serve as the … Read the whole story
Jackie Lyons, who joins as HMN NA's first Chief Planning Officer, comes from the same role at HMN U.K. She is based in New … Read the whole story
Athletes now control their narratives, sharing everything from training routines and personal moments to behind-the-scenes content that would otherwise remain unseen. Read the whole story
Brand Key's annual ranking finds changing consumer expectations are a primary driver. Read the whole story
Campaign launches a visual brand identity for PayPal, and will run across channels including broadcast, digital, OOH, social media and podcast audio. Read the whole story
Both companies partnered for a tasty marketing push. Read the whole story