Mad Blog
by Barbara Lippert, Columnist
Will all female reality stars of the future merge into one filler-infused golden Barbie archetype? Read the whole story
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by Steve McClellan
The transaction is the latest salvo in the battle among ad-marketing holding companies and consultancies to dominate the commerce space, seen as a key … Read the whole story
by Fern Siegel
The campaign shows genuine efforts at wellness, not fake remedies, such as well-toned abs in 30 days. Read the whole story
by Fern Siegel
Her client list includes Philips, Chase, Rustlers and AMEX GBT. Read the whole story
by Steve McClellan
The company said that the revenue declines were felt across the company's practice areas with technology services continuing to be hit hardest. Read the whole story
by Richard Whitman, Columnist
Online shopping was down 5% last year according to the report published this week by WPP's VML. The decline indicates a growing demand for … Read the whole story
by Joe Mandese
Prior to joining Dentsu's Carat unit in 2011, Anita Patil-Sayed was a long-time WPP executive, including global customer insights director at MediaCom. Read the whole story
by Danielle Oster
The campaign is the "most ambitious ever" from the PayPal-owned brand, running across channels including streaming/CTV, digital video, audio, social media and OOH. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
That's what an ARF town hall discussed Wednesday following its release of a "top 100" premium suppliers list, which ranks Hulu No. 1 and … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Working together on technology is a great bridge to Ukraine. Read the whole story
by Laurie Sullivan
The new definitions and measurement standards for in-store retailers will provide transparency and consistency across retailers, brands and CPGs as well as guidelines for … Read the whole story