The campaign originally broke in 2006, when Doritos invited fans to to develop their own homemade Super Bowl commercials to win prize money and eternal fame. Read the whole story
The agency had net new business estimated at $3.3 billion. That figure includes successfully defended business in new pitches and included its retention of … Read the whole story
Bannon had led the North American arm of WPP's Design Bridge and Partners. Read the whole story
Under the new alignment, HD will be responsible for integrating all media activities to support Lixil Americas' key consumer brands: American Standard, Grohe and … Read the whole story
GS&P, playing off previous ads, created new spots to highlight the offer Read the whole story
Gen Z, younger millennials are big fans of spicy food - and the franchise delivers. Read the whole story
Harry Foyle, who founded TSA during the pandemic four years ago, will lead the now combined Five By Five/TSA influencer and social media offering. Read the whole story
The firm's offering includes sustainability strategy, operations, finance, brand and communications, social and cultural alignment, innovation and transformation, compliance and reporting, and executive support. Read the whole story
Our discussion spanned the current and future role of AI in society, its impact on Gen Z, and the challenges of regulating AI in … Read the whole story
Windia Dieudonne, its new director of activation, is based in New York. Read the whole story