Mad Blog
by Barbara Lippert, Columnist
He tastes Life cereal as in the original, but also sings that "I really love my life." Read the whole story
by Steve McClellan
The Southfield, MI-based retail chain has 182 locations across the Midwest and spends and estimated $6 million annually on measured media according to agency … Read the whole story
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by Fern Siegel
Ketchum upends the traditional view of eggs as simply a breakfast meal. Read the whole story
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by Fern Siegel
"We are a company that has a history of reinventing itself," says CEO Kim Getty. Read the whole story
by Fern Siegel
Pennsylvania is celebrated as the best destination to enjoy autumn. Read the whole story
by Steve McClellan
The assignment includes a fully integrated marketing approach for pork, including strategy, branding, creative, media and more. Read the whole story
by Richard Whitman, Columnist
It's part of the agency's celebration of its Worldwide Foundation Day, a synchronized annual effort to contribute to charities, communities and causes. Read the whole story
by Colin Kirkland
YouTube has expanded its partnership with Zefr, which will begin reporting on brand safety and suitability in 12 categories including misinformation on YouTube In-Stream … Read the whole story
by Danielle Oster
The anti-gun-violence organization confronted lawmakers with a lapel pin collection showing the victims of school shootings. Read the whole story
COMMENTARY
by Chris Novak
For one, do the math for the CFO. Make the case for fueling the consumer engine of the business by comparing spend to actual … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Customer-experience (CX) professionals report less challenges in measuring and tracking effectiveness of CX efforts, CX Network reports. Read the whole story