Visit PA Positions State As 'Great American Getaway'

Pennsylvania is a key swing state in this year’s election.

It's also a travel invite, according to Visit PA’s new campaign tag: “The Great American Getaway Starts Here.”  The Keystone State may prove to be all things to all people.

The campaign, produced by its creative AOR Vault Communications, positions Pennsylvania as the best destination to enjoy autumn. Billed as the “fall-iest” choice, imagery capitalizes on the stunning fall colors of the Commonwealth, including Shady Brook Farm in Bucks County.

The seasonal push is due, in part, to Bucks County being named the No. 1 leaf-peeping destination, per Priceline, an online travel company.

The state’s cities, Pittsburgh, Gettysburg, Erie, Lancaster and Philadelphia, also offer an array of cultural, historic and outdoor options.

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The creative, 15- and 30-second spots, is running in Baltimore, Cleveland, New York and Washington, D.C. markets on both broadcast and cable. In addition, there are OOH and digital ads on various platforms, including Disney/Hulu, Peacock,and Meta.

A mobile tour will be hitting cities, such as New York, D.C. and Baltimore. On social, Visit PA wants visitors and state fans to complete the Ultimate Fall Bucket List and win surprise getaways with Pack Up + Go.

“Fall travel has long been a cornerstone of Pennsylvania's economy, contributing significantly to the $76.7 billion impact that tourism generates for the Commonwealth,” said Ann Ryan, Deputy Secretary of Tourism, Dept. of Community and Economic Development. “Fall is just better in Pennsylvania. And this year, we plan to prove it and inspire the millions who live within a four-hour drive of Pennsylvania to plan their perfect fall getaway.”

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