by Steve McClellan
In what was seen by many as a "must win" for WPP, given a number of recent losses, the UK holding company did retain … Read the whole story
by Fern Siegel
Some 42 distilleries are available to tour. The creative revamped the website and logo, in addition to new spots. Read the whole story
-
by Fern Siegel
Before this, Leigh Armstrong was director of new business development at Cheil. Read the whole story
COMMENTARY
by Ashwini Karandikar, Op-Ed Contributor
As Generative AI (GenAI) adoption continues to accelerate, we are witnessing an alarming trend: the increasing reports of different techniques like feeding data into … Read the whole story
by Richard Whitman, Columnist
Colbert had some fun with narrator Sam Elliott's dropping the F-bomb in one line in the ad as well another line where he tells … Read the whole story
by Steve McClellan
The idea is to persuade disengaged young voters to turn out rather than tune out, because "a**holes" vote in big numbers. Read the whole story
by Joe Mandese
Prior to joining the tech-centric investment banker as COO in 2020, Domenic Venuto held senior roles at Amobee, The Weather Channel & Watson Advertising, … Read the whole story
by Steve McClellan
Dawn Terrazas has been named president of North America and Latin America and Amy Adams is now president of Europe and Asia Pacific. Read the whole story
by Rob Williams
Among the total number of websites observed, 8% were flagged as MFA during the study period. Read the whole story
COMMENTARY
by Jared Belsky, Op-Ed Contributor
CMOs often lament they need twice that, at least, to stand apart in hyper-speed digital media. The fact is, $5 million is a normal … Read the whole story