Horizon Media today announced a partnership with Akkio, an AI marketing data analytics startup that is designed to streamline the media campaign process with advanced … Read the whole story

Dentsu veteran Shoshana Winter joins the New York-based agency as CEO while Jason Whiting joins as Chief Growth Officer. Read the whole story

In new Dentsu spots, Tim Robinson and Sam Richardson want their snacks back. Read the whole story

The agency will redefine VSiN's brand positioning and partnership development to drive revenue streams. Read the whole story

James Denton-Clark joins from Saatchi & Saatchi, where he served as CEO. He succeeds Toby Southgate who has left the agency to pursue new … Read the whole story

PepsiCo recently found common ground between the two vice presidential candidates-enough to create commercials that aired right before their debate. Read the whole story

GumGum's Mindset Graph - which gives advertisers deeper insights into its contextual, attention and creative product lines - launched a campaign with Havas for … Read the whole story

The NewYork-Presbyterian health system has launched an out-of-home/digital campaign chockful of tips and nudges for healthier living. Read the whole story

Athletes will still be allowed to make NIL deals with entities other than their schools, but the settlement would allow the NCAA greater oversight … Read the whole story

Among the biggest takeaways in new report: Cultural relevance boosted purchase intent up to 25%, and brand opinion by up to 50%. Read the whole story

A campaign asks: What does it mean to be on-brand in an AI world? Read the whole story