The decision to launch the practice was partially based on agency research finding that 98% of healthcare professionals globally will be influenced by earned … Read the whole story
Rethink is turning reusable water bottles into ad space and paying customers to advertise on them. Read the whole story
That's according to creative effectiveness ad tester System1, which bases its assessments on long-term brand-building creative characteristics. Read the whole story
Kluin will relocate to London, while maintaining a strong focus on the U.S. market. Read the whole story
This year's One School UK program is being run by ad industry veteran Sherina Florence, who has held senior creative positions at Ogilvy, 72andSunny, … Read the whole story
It's not meant to be a traditional comparison spot that asserts one vehicle is better than the other, Stellantis Global CMO Olivier Francois tells … Read the whole story
The FTC's recent report about online privacy "failed to discuss or acknowledge the vast and varied benefits that existing data practices - including advertising … Read the whole story
Republicans were more likely than Democrats to say that if their preferred candidate loses, it will be bad for the economy. Read the whole story
"This campaign is a heartfelt tribute to the resilience and determination that define the new generations of Latinos," Conill's Veronica Elizondo tells "Marketing Daily." Read the whole story
Since I last updated it, the percentage of the world's population living in a democracy has fallen to 29% in 2022 from 33% in … Read the whole story
Under her leadership, AKQA Casa has worked on projects across London, the U.S., Mexico and Brazil. Read the whole story