by Steve McClellan
The company said it was upgrading its full-year 2024 organic growth guidance to at least 5.5% vs. the previously stated 5%, despite what it … Read the whole story
by Fern Siegel
The agency's first work is expected this fall. Read the whole story
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by Fern Siegel
The integrated campaign is the first work for KFC since Highdive was added to its roster. Read the whole story
by Steve McClellan
Christine Fruechte, CEO for the past 17 years, will become chair of the agency, a strategic advisory role. The changes take effect Jan. 1, … Read the whole story
by Steve McClellan
Chun joined the company nearly six years ago as Chief Client Officer. Previously she served two decades at PMK*BNC including a stint as president. … Read the whole story
by Richard Whitman, Columnist
The Digital Place-Based Advertising Association held its annual summit in New York this week where CEO Frey made the assertion, citing 3D displays, screen … Read the whole story
by Rob Williams
Vice President Kamala Harris raised $1 billion in less than three months as a presidential candidate, an ample war chest for advertising. Read the whole story
by Tanya Gazdik
With about 2 million people taking Lyft to vote, the company is offering 50% off rideshare, bike, and scooter rides to the polls. Read the whole story
by Danielle Oster
A fundraising effort commits $1 from every purchase of RiceSelect at participating stores to CA Food Banks' "Farm To Family" program. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible? Read the whole story