The new "Wave" report analyzes 12 media management service providers that Forrester declares "matter the most." Read the whole story

The two agencies will operate as independent businesses, but collaborate on relevant opportunities. Read the whole story

With the agreement, T&Pm is placing WPP's AI-powered marketing operating system, WPP Open, at the core of its marketing models. Read the whole story

It's the second big creative hire for the network in as many weeks. Last week it tapped Jordan Doucette as Chief Creative Officer, McCann … Read the whole story

The new spot targets millennial men and combines functional fashion with emotional aesthetics. Read the whole story

Recaro's Nicole Longhini assumed the role of director of marketing for the region on Nov. 4. Read the whole story

TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming season with in-app celebrity-led shopping experiences, exclusive sales and discounts from major brands. Read the whole story

Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad dollars is … Read the whole story

The 3-year-old Atlanta agency is in partnership with founder Shaquille O'Neal. Read the whole story