• by Fern Siegel , November 13, 2024

Uovo means egg in Italian. Global footwear brand Uovo (pronounced woh-voh) believes the egg symbolizes new beginnings and expresses that philosophy on its website: "As a company, we strive to step forward with thoughtfulness and purpose, over and over."

Ad agency Magic Camp has taken that to heart in a new campaign, with the tagline "Find your footing."

The brand debuts in the U.S. this week.

The spot targets millennial men and combines functional fashion with emotional aesthetics. The agency and brand have mapped out a two-year product launch road map.

“Our collaboration with UOVO goes far beyond launching a single campaign. It’s about building the foundation for a brand that will thrive in the U.S. market for years to come. We’ve partnered in the truest sense, aligning on a strategic, multi-phase vision for UOVO’s growth, while respecting the budget constraints and business goals of an emerging brand,” said Holly Willis, founder-CEO, Magic Camp.

The creative execution rolls out across digital and retail channels.