Faced with the growing complexities of media metrics, Dentsu adopted the use of Microsoft Azure AI to support clients, developing a copilot to help … Read the whole story
Dove and Nike jointly created the Body Confident Sport program in 2023. Research found that nearly half of girls drop out of sports by … Read the whole story
Ruben Schreurs joined Ebiquity in 2020 as chief product officer when the company acquired Digital Decisions, which he founded. Read the whole story
A 14-year vet of the company, she will oversee operations across all teams. Read the whole story
Jason Momoa, Keke Palmer and Chris Pratt dive into the Goville world, embarking on adventure. Read the whole story
The agency has been developing its social practice over the past few years and Zeller's role is new. As part of his effort leading … Read the whole story
Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and artistic at every touchpoint." Read the whole story
Amnesty International UK promoted its "Write For Rights" initiative, running across channels including OOH and digital media. Read the whole story
Allyson Witherspoon is adding U.S. chief marketing officer for the Nissan brand in North America back to her responsibilities. Read the whole story
Media agencies provide more than just media buys. For one, they excel at creating precise and strategic audience profiles. Read the whole story
Compared to the dumpster fire that is social media, online ratings are not pure evil, but they do have their dark side in a … Read the whole story
The city is investing $1.4 million in a November-December paid-media campaign. Read the whole story