This is the first core agency change for the entity in 20 years. Read the whole story

Ozburn brings extensive experience in media planning, brand strategy, data and analytics. Read the whole story

Creative debuts during Fox's coverage of the FIFA World Cup semifinal and final matches. Read the whole story

The company's estimated annual media expenditure is $51.5 million, according to agency research firm COMvergence. Read the whole story

The company's rebrand and updated jingle aim to make insurance easier to buy and understand. Read the whole story

The changes include the promotion of Edward Scott to president of the company, reporting to CEO Chris Meyer. Read the whole story

A whopping 95% of Americans believe the U.S. is suffering from a so-called "affordability crisis." Read the whole story

"IAB recognizes there are legitimate concerns about privacy and other risks associated with digital advertising when children and teens' personal data are involved," the … Read the whole story

The campaign "focuses on instilling confidence in severe asthma patients, GSK vice president tells "Marketing Daily." Read the whole story

Here's a sentence I never thought I'd write: "The biggest threat to our industry isn't technology. It's what technology is letting us forget." Read the whole story

AI has created a new data privacy and intellectual property risk for brands, flipping a classic economic theory on its head, according to Microsoft … Read the whole story