McNally is responsible for utilizing the agency's assets to deliver health-marketing expertise to clients. Read the whole story
MediaPost has selected IPG Mediabrands as media agency of the year, Giant Spoon as independent agency of the year, Omnicom as holding company of … Read the whole story
McCann New York and Prudential developed The Beta Baby Bonus. Read the whole story
The Las Vegas agency is laser focused on luxury hospitality. Read the whole story
Market and retail executives said spending on artificial intelligence is rising at their organizations. Read the whole story
DoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 were generated by those associated with AI scrapers, such as GPTBot, ClaudeBot and … Read the whole story
Tide launches Ultra Oxi Boost Power Pods with spots that blend scenes from the Marvel Cinematic Universe with bystanders getting stained and then cleaned. Read the whole story
This is the agency's second international location, after adding a digital team in Argentina. Read the whole story