Ranganathan Somanathan is now chief global growth officer, a new post. Read the whole story
The business was awarded after a competitive review. Read the whole story
Argonaut has released its first brand work since becoming creative AOR last year. Read the whole story
Both men rejoin from McCann Detroit, part of the agency's Hire Detroit initiative. Read the whole story
New Street Research estimates 56% of Netflix's 2025 results will come from the U.S. and Canada, to $1.8 billion - up from $913 million. Read the whole story
AI hasn't made it easier for advertisers to know enough about consumers to get personalization right, since the process relies on complete data, still … Read the whole story
Hershey bets on chocolate lava to outdo last year's caramel-filled touchdown. Read the whole story
"Just because companies "slap a 'privacy' or 'clean room' label on an offering doesn't make it so," says AppsFlyer VP Business Development Tami Harrigan, … Read the whole story
"To just really manifest that connection in people's minds and to hopefully alter the phenomenon - at least temporarily - to make people dream … Read the whole story