Kantar Media operates media audience measurement services in more than 60 markets worldwide, including development of the calibration panel for the ANA's Aquila cross-media … Read the whole story
Duracell relies on beefcake to push its "Built Different" campaign, created by Vayner Media. Read the whole story
Eric Campbell remains VML's global chief client officer to sustain growth and client services worldwide. Read the whole story
COMMENTARYA memo to advertisers published by TikTok Sunday warned of limitations to live campaigns, although TikTok reinforced its infrastructure to minimize any disruptions that … Read the whole story
Advisory's creative shows how Barbie turns the impossible into reality. Read the whole story
COMMENTARYAccording to the analysis by Stagwell's Assembly unit, "hybrid" political buys funded by issues groups are growing fast and are circumventing lowest unit rate … Read the whole story
X is launching a dedicated vertical video feed, in line with other social-media platforms - looking to introduce new features that are similar to … Read the whole story
COMMENTARY"The CPMs for addressable television are high," a well-known industry Yoda declared at a recent conference. I nearly popped out of my seat, because … Read the whole story
The famed Clydesdales are back. Read the whole story
The agency will launch its first work for the organic juice company in the second quarter. Read the whole story
