The full-year growth surpassed the upper end of the firm's 5% growth guidance for the year. In Q4 the media and advertising division was … Read the whole story

The creative is by Zulu Alpha Kilo, while Mindshare handles media strategy. Read the whole story

The agency will develop a Gen Z-focused current affairs brand and produce its launch campaign. Read the whole story

There's a playlist and merchandise included in the campaign that will raise funds for cancer fighting groups. The effort is timed to World Cancer … Read the whole story

It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being transformed "in the age of … Read the whole story

Fox will tag Super Bowl LIX ads this year with AD-ID tags to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative … Read the whole story

The actor and soccer great play two brothers just finding out about each other -- who end up talking smack about Ben Affleck. Read the whole story

Hyundai and Culture Brands aim to deepen the automaker's authentic connection with the African American community, says Hyundai's Erik Thomas. Read the whole story