The author of "Winning the Advertising Game: Lessons from the Super Bowl Ad Champions," shared his insights about this year's trends. Read the whole story
The brand counts on disruption from the social sidelines of the Super Bowl - without an in-game buy. Read the whole story
The latest Leo Burnett creative capitalizes on the "Extraordinary Dairy" brand platform introduced last May. Read the whole story
Beth Kaminkow, previously with VML, replaces Michael Komasinski, who left in January to become CEO of ad-tech firm Criteo. Read the whole story
Arts & Letters created four spots for the integrated campaign. Read the whole story
Tampa-based marketing agency Spark, a specialist in travel and hospitality marketing has finalized its 2025 Travel Report, which is anchored by surveys of both … Read the whole story
The subject came up during Omnicom's earnings earlier this week, with one analyst asking if the company would consider disclosing net figures, which exclude … Read the whole story
The deal, Havas' first major investment since spinning off from Vivendi, is part of a broad push by holding companies into commerce and retail … Read the whole story
Greenspoon has been with Dentsu for over a decade including stints as CEO Dentsu Canada, Chief Business Officer, Dentsu Americas and global practice president, … Read the whole story
Skai's State of Retail Media 2025 explores critical industry shifts in retail media, from AI adoption and social commerce, to the increasing demand for … Read the whole story
With ad strategies set for Lay's, Tostito and Dorito's, the CPG giant is rolling out the welcome mat with New Orleans-themed experiences. Read the whole story
COMMENTARYWhat is the future of monetization for Gemini other than a subscription model? CEO Sundar Pichai touched on future plans for a revenue model … Read the whole story
