The company is undertaking an accelerated business transformation and cost reduction plan this year as it simultaneously prepares to be acquired by Omnicom. That … Read the whole story

It's called Women's Sports Connect (WSC) and creates opportunities across media, content, sponsorships, talent/NIL/influencer, and events. Strategy, consulting and measurement capabilities can also be … Read the whole story

A mobile billboard will circle Daytona International Speedway on Feb. 12. Others are posted across the street. Read the whole story

Previously, Beth Tripaldi ran the connections planning department at two agencies, Huge and Havas. Read the whole story

Mischief @ No Fixed Address turns ads into movie trailers. Fans decide if they fly. Read the whole story

Two 30-second spots feature PGA Tour players Jason Day, Ben Griffin and Patton Kizzire, Read the whole story

In his new role Karlsson will lead SharkNinja's creative team and is tasked with shaping the company's creative vision, product communication and consumer engagement … Read the whole story

Entries can be submitted in multiple categories, but no more than one entry per category per agency. Read the whole story

Turning awareness into purchase intent requires brands to influence consumer decisions through a process of fostering meaningful connections. Read the whole story

Oscar de la Renta's Laura Kim designs a dress inspired by the company's sleek smart toilet. Read the whole story

72andSunny work will appear in April. Read the whole story