• by Fern Siegel , February 11, 2025

Ad agency Argonaut is expanding its staff, naming Beth Tripaldi as head of strategy.

For the last two years, Tripaldi has worked at various companies, including ArWeave, SiriusXM, Diageo, Journey World and OpenText.

Before that, she ran the connections planning department at two agencies, Huge and Havas.

“Beth’s background is anything but linear, and that’s her strength,” says Katie Miller, Argonaut president. “She can master big data, draft a user flow, navigate martech complexities, and manage integrated brands and complex account relationships.”

Tripaldi has extensive experience in B2B and B2C. Past clients include Lego, Ticketmaster, GameStop, Anheuser-Busch, Keurig Pepsi and Google.

“Argonaut offered the chance to elevate a practice without the politics of larger creative firms,” said Tripaldi. “Going indie felt right to stay close to what excites me — creativity.”

In addition to Tripaldi's appointment, Ronnie Allman is joining the agency as creative director, art, as well as David Roth as creative director, copy. They will work closely with clients such as Cricket Wireless, LegalZoom and Bread & Butter Wines.

Before Argonaut, Allman worked at Edelman and Goodby Silverstein on the Samsung, Starbucks, PayPal and Adobe accounts.

Roth worked at Goodby Silverstein in 2013, but has since freelanced for more than 50 agencies, working on various brands, such as Volkswagen, Doritos, Assassin’s Creed, Burger King, Google and Ben & Jerry’s.