R/GA's Global CEO Robin Forbes and Chair & Global Chief Creative Officer Tiffany Rolfe will remain two of the global leaders (along with others) … Read the whole story

An important key to the revival, Lesser said, is a shift now taking shape from "identity-based solutions to AI connectivity." Read the whole story

The agency reimagined Scribd as a contemporary content catalogue. Read the whole story

"Digital advertising will shift from targeting people to influencing AI agents that shop on their behalf," PMG head of search Paul Low told MediaPost … Read the whole story

Thirty-second ad messages went for an average $2 million, according to media-buying execs. Prices were as low at $1.7 million and as high as … Read the whole story

Canada's largest travel agency, Flight Centre, told "Forbes" that it had already seen a "surge of customers" canceling vacations to the U.S. Read the whole story

She will lead creative for long-serving client the California Lottery. Read the whole story

First work arrives in summer 2026 and will run across social, digital, TV, OOH and partnerships channels. Read the whole story